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Micro$oft bribes press for positive Halo 3 coverage, Yes, they are doing it again..
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| Capitalizt |
Well I thought this was interesting.. (Copied from another site) ;)
Once again, M$ is using bribes to gain positive influence in the press for its software. Last year they were busted for bribing bloggers for favorable Vista coverage:
| quote: | Microsoft Bribing Bloggers With Laptops
"According to at least six bloggers, Microsoft has been sending out free top-of-the-line laptops pre-loaded with Vista as a 'no strings attached gifts'. This 'reward' for their hard work on covering tech in general is coincidentally right before the launch of Vista to consumers. To be clear, these weren't loans, they were gifts, and they were top-of-the-line Acer Ferrari laptops. Microsoft blogger Long Zheng broke the silence over the source of the freebies." |
Now they are busted for bribing the press with $800 of stuff (!) for their Halo 3 campaign:
| quote: | Dean Takahashi’s $800 Halo 3 Schwag Bag
This is perhaps the schwag bag to end all schwag bags…
Game journo Dean Takahashi with The San Jose Mercury News showed off his big $800-plus bag of Halo 3 propaganda sent to him by Microsoft.
He’s sending back the free stuff, which he called “nothing less than a bribe to try to get me to be favorably inclined to accepting the idea that Halo 3 is ‘the entertainment event of the year.’” |
Here's a video showing all the stuff M$ is sending to bloggers today. Who knows what else the big sites, newspapers, and TV programs (ahem, G4) get that isn't admitted to. The game was destined to sell well regardless of the reviews, so there's no need for this. |
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| DuBam |
| quote: | Originally posted by Capitalizt
The game was destined to sell well regardless of the reviews, so there's no need for this. |
Was the first thing that popped into my mind, well i cant say im really bothered, GO SONY WHOO :) |
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| Capitalizt |
I don't really care either. It sounds like a great business strategy to me. ;) I'd probably be doing the same thing if I were in charge.
just posting the story cuz things have been slow around here lately.. |
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| RJT |
Lol, I didn't even need to read this to know that M$oft has been up to such practices over Halo - there's no way in hell that every single gaming journalist that exists thinks Halo 3 is as good as the reviews its getting.
Any bad press this piece of can get is skittles and rainbows as far as I'm concerned.  |
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| TweeK |
So a bag full of Halo 3 merchandise is considered a bribe? All big name companies give away free with initial releases: Apple, Sony, Microsoft practice this. Nothing new...
| quote: | Originally posted by Capitalizt
The game was destined to sell well regardless of the reviews, so there's no need for this. |
Exactly.
Microsoft: :rolleyes: |
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| DarkAngel |
| Halo wha :conf: |
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| SuspicionVandit |
| It looks more of a reward for having built the hype, not a bribe to continue the glory :conf: |
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| Space Marine |
| quote: | Originally posted by SuspicionVandit
It looks more of a reward for having built the hype, not a bribe to continue the glory :conf: |
man speaks the truth. Its the media. |
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