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| pkcRAISTLIN |
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IT will come as no surprise to anyone with an ear for music, but Abba's Eurovision-winning song Waterloo has all the characteristics of a surefire hit while this year's winner, Hard Rock Hallelujah by the outlandish Finnish band Lordi, doesn't.
The verdict was delivered by a computer running software developed for record companies to help them predict which songs will be hits and which will flop.
And it seems to work. Last week, Hard Rock Hallelujah was at number 25 on the British charts; Waterloo went to number one in 1974.
The developers claim the software can identify a potential Top 30 hit within 20 seconds and has an accuracy rate of at least 80 per cent.
Critics argue that the technology could stifle creativity and promote dull uniformity. But its backers say record labels may be encouraged to take more risks because the likely appeal of unusual songs can be judged in advance.
The program analyses 30 criteria including melody, beat, tempo, chord progression and cadence, and cross-refers them to a database of three million songs. It spots mathematical similarities even though songs might not sound the same or even be from the same genre.
It gives each piece of music a hit grading from zero to 1000. A score of 700 or more indicates the song falls into a cluster of existing hits on the database and, theoretically, has got what it takes to succeed. The software is also capable of scoring a new song on its longevity - its \"classic grade\".
The catchy Waterloo generated a hit rating of 722 and a classic grade of 764, justifying its enduring popularity. The software placed it in the same hit cluster as Keane's Is It Any Wonder? and Elton John's I Guess That's Why They Call It The Blues.
Lordi's song received a hit rating of just 368, way below the threshold for big-sellers.
The technology has already generated at least one hit single for Sony BMG and been used by a string of other major labels, including EMI, Capitol Records, Universal Music Group and Disney's Hollywood Records.
It has also thrown up a number of surprising connections: it showed that U2's Where The Streets Have No Name shares mathematical properties with Ode To Joy, the final movement of Beethoven's Ninth Symphony.
\"A beautiful melody to Beethoven still sounds beautiful to us today,\" said Mike McCready, chief executive of Platinum Blue Music Intelligence, one of two companies that developed the software.
- The Sunday Times, London
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so, record executives can no longer use their knowledge of the industry, experience or their ears? gay (but interesting nonetheless). |
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| MiSSyM |
hahhahaha@
| quote: | | IT will come as no surprise to anyone with an ear for music, but Abba's Eurovision-winning song Waterloo has all the characteristics of a surefire hit while this year's winner, Hard Rock Hallelujah by the outlandish Finnish band Lordi, doesn't |
I could've told you that without that IT software.
:haha: :haha: :haha: |
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| eRRaTiK |
problem with the software is that it doesn't take into account the drunken karaoke factor.
if people are more likely to remember the lyrics or at least the chorus whilst in a drunken state at karaoke (or anywhere really), the more of a hit it is. |
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| DJ 00 Tommy |
Im sure they can factor that in.
...I just thaught, all you suckers are working right now?
:stongue: |
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| quidgydog |
So what does DJ Sammy score?
Or the Crazy Frog?
A song becomes a hit when the general population is told to make it so. When songs are played every 15 minutes on radio, or are featured on a Channel 10 commercial for a crap teenage soapy (Thinking of Youthgroup, first popped up on an ad for "The OC"), then people will be brainwashed into liking them.
Genuine good music rarely makes it to high positions on the chart without significant pushing on the radio. Can anyone name more than 2-3 songs that have made number 1 in the last few years and actually DESERVE it?! |
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| skot_e |
| Not sure I could name that many #1's fullstop! |
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