|PRESS RELEASE - J00F Editions: Returning the club to the clubbers|
JOOF Editions, the brainchild of John 00 Fleming, has created an event which re-focuses the night on the musical experience to combat what he says is, “his frustration at the current commercialised state of dance music culture.”
“It’s apparent the scene needs to split into two again; to let the current road of commercialism take its course while also allowing for the more specialist events/DJ/acts room to breathe.”
Not being able to sit back and watch the collapse of an industry he is so passionate about John decided to take action: “J00F Editions is an event which lives to return the musical journey to the people; in events devoid of props, pyrotechnics and faux VIP’s, instead returning to a world where a DJ can musically breathe with extended sets and creative sounds,” he said. “In what’s become an era of celebrity guest DJ culture, true music, its fans and new talent have been disconnected. J00F Editions lives to reconnect it and to re-ignite what drew clubbers in the very beginning.”
Starting in his hometown of Brighton, UK, J00F Editions will tour world wide with John 00 Fleming himself programming the entire night. Other destinations so far include: San Francisco (USA), Manila (Philippines), Singapore and Mumbai (India). J00F Editions will technically recreate the same essence delivered in John’s much lauded recent BBC Radio 1 Essential Mix. J00F Editions will also introduce new talent, handpicked by John, to reinforce the event on the music, the night, and the journey. These three elements will infuse into every venues setup, to synergistically match with John’s final artistic approval.
If you can remember a time when electronic music wasn’t diluted then J00F Editions is for you. If you have known nothing else but musical predictability then J00F Editions is for you. Come and be part of a new movement. A movement that returns the club to the clubbers.
John 00 Fleming, 00.db Live en Anton Chernikov